Voting behavior research examines the factors that influence how individuals choose to vote in elections. This field of study explores various factors such as demographics, political ideology, party identification, candidate characteristics, and social influences that impact an individual's decision to vote for a particular candidate or party. Researchers in this area use surveys, experiments, and statistical analyses to better understand the motivations behind voting behavior and to predict future voting patterns. Ultimately, studying voting behavior helps to elucidate the complexities of political decision-making and the functioning of democratic societies.